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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
NIKE VOMERO | TRACK STAR
As lead creative strategist, I partnered with the BRDG Studios team to develop the gameplay concept and visual direction for Nike Vomero’s gamified XR trialing experience at the House of Innovation. The experience paired an interactive treadmill with a custom digital environment that responded to each runner’s cadence, translating speed and movement into real-time gameplay. Building on the initial brief, we extended the idea of “maximum cushioning” throughout the physical space with immersive scenic treatments, creating a cohesive digital-meets-physical journey that aligned with Nike’s design language and integrated seamlessly into the store’s ongoing programming.
SERVICE
Creative Direction | Strategy
CLIENT
BRDG Studios
YEAR
2025
FIND YOUR SHOE
Users take a quiz to match them to their ideal run shoe.
TEST YOUR RUN
Users can test their assigned shoe after they complete the trial.
AN ANALOG-DIGITAL INTERFACE
A custom-fabricated kiosk brought the physical and digital elements together, pairing tactile, analog-inspired details with a retro UI that drew directly from the campaign’s visual language and imagery.
DESIGNED FOR THE VOMERO WORLD
The custom trial treadmill was fabricated to mirror the design language of the Vomero retail displays, creating a cohesive connection between the product presentation and the interactive experience.
RUN THROUGH NEW YORK
Recreating the streets of New York City within the digital environment allowed users to test the Vomero on-site while experiencing a familiar urban running route.
The final experience transformed product trialing into a responsive, gamified journey—allowing runners to feel the Vomero’s maximum cushioning while exploring a digitally reimagined New York City.