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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
NIKE VOMERO | TRACK STAR
As lead creative strategist, worked with the team to develop the gameplay concept and visual direction for the treadmill experience, ensuring it aligned with Nike’s House of Innovation design language and campaign values. Building on the original brief, storytelling elements were layered into the existing space to enhance the visitor journey, creating an immersive experience that seamlessly integrated into ongoing programming.
SERVICE
Creative Direction | Strategy
CLIENT
BRDG Studios
YEAR
2025
RENDER TO REALITY
Several iterations of the design were created as the team worked towards the final design.
