NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.



Born in the bayou, Armani Barron Elder is a Creative Director at Empire Entertainment, a New York–based events company, and an acclaimed creative within the advertising, film, and event industries.
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Her portfolio includes leading creative development for brands like Jim Beam, Nike, and Google. Guiding projects from concept to execution, she thrives in both design and cross-department collaboration—believing that no idea is too big, and no detail too small.
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Outside of her creative work, Armani is a certified Pilates instructor, avid reader of sci-fi novels, and a devoted fan of the Fast and Furious franchise.
honors + awards
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2025 | Juror | Shorty Awards
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2023 | Juror | The Drum Awards For Creativity
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2022 | Juror | Shorty Awards
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2022 | Juror | Clio Awards
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2021 | Juror| Campaign US BIG Awards
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2021 | MUSE by Clio Feature
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2016 | GOLD | Undergraduate Video Category | 30th Annual Educational Advertising Awards
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2016 | GOLD | Graduate Video Category | 30th Annual Educational Advertising Awards