Art direction, experiential and graphic design
After an initial pitching process, the Selfish space came to life as 'Do You, a self-care salon. Redesign of existing space with accompanying 3D renders, creation of 'Do You magazine and curating the personal self-care stories.
Selects of the Selfish experience installation. Photos will be added as the space is updated to more closely reflect the renders.
Conceptual 3D renders of the Selfish space.
Photos of the live event will be provided upon project completion.
While guests sit in the salon chairs, speakers will be playing "Selfish Stories", personal anecdotes of when real women have had to take the reins in their self-care journey.
Not only does this magazine act as a transcript for those stories, but it also hammers home the message that it's okay to be a little selfish with your self-care.
While guests sit in the salon chairs, speakers will be playing "Selfish Stories", personal anecdotes of when real women have had to take