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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
NORTHWESTERN UNIVERSITY
Concepted creative from 360° campaigns to print brochures.
SERVICE
Art Direction, graphic design
CLIENT
Northwestern University
YEAR
2015-2016
DIRECTION CAMPAIGN
Insight / Problem: Many professionals are looking into graduate school to further their careers. They want a variety of programs, a curriculum geared towards current professionals in the field, and a big name behind it.
Solution / Concept: Visually show how Northwestern is able to offer potential graduates a variety of majors while connecting them to their professional global network.
Deliverables: :15 + :30 spot, social media takeover, and a unique landing page.
TINY TABLE TALK
Insight / Problem: Many prospective students have questions concerning the real-world applications of graduate programs that are offered.
Solution / Concept: Concepted a multiplatform web series that shares in-depth information about each program and gives insight on how it is used in real-world situations.
PRINT BROCHURES
From their senior learning programs to law enforcement education, brochures
were created to inspire audiences to enroll in Northwestern University Courses.
INFOGRAPHICS
Infographics created for various Northwestern programs.
Art directed this infographic alongside Chicago based Other Studios.
Art directed this infographic alongside Chicago based Tinta Studios.
Designed this infographic for Northwestern's professional undergraduate programs.