NORTHWESTERN UNIVERSITY

Concepted creative from 360° campaigns to print brochures.

SERVICE

Art Direction, graphic design

CLIENT

Northwestern University

YEAR

2015-2016

DIRECTION CAMPAIGN

 

Insight / Problem: Many professionals are looking into graduate school to further their careers. They want a variety of programs, a curriculum geared towards current professionals in the field, and a big name behind it. 
 
Solution / Concept:  Visually show how Northwestern is able to offer potential graduates a variety of majors while connecting them to their professional global network.
 
Deliverables: :15 + :30 spot, social media takeover, and a unique landing page.  

TINY TABLE TALK

 

Insight / Problem: Many prospective students have questions concerning the real-world applications of graduate programs that are offered. 
 
Solution / Concept:  Concepted a multiplatform web series that shares in-depth information about each program and gives insight on how it is used in real-world situations.
 

PRINT BROCHURES

 

From their senior learning programs to law enforcement education, brochures

were created to inspire audiences to enroll in Northwestern University Courses.
 

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INFOGRAPHICS

 

Infographics created for various Northwestern programs.
 

Art directed this infographic alongside Chicago based Other Studios.
Art directed this infographic alongside Chicago based Tinta Studios.
Designed this infographic for Northwestern's professional undergraduate programs.
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