Concepted creative from 360° campaigns to print brochures.
Art Direction, graphic design
Insight / Problem: Many professionals are looking into graduate school to further their careers. They want a variety of programs, a curriculum geared towards current professionals in the field, and a big name behind it.
Solution / Concept: Visually show how Northwestern is able to offer potential graduates a variety of majors while connecting them to their professional global network.
Deliverables: :15 + :30 spot, social media takeover, and a unique landing page.
TINY TABLE TALK
Insight / Problem: Many prospective students have questions concerning the real-world applications of graduate programs that are offered.
Solution / Concept: Concepted a multiplatform web series that shares in-depth information about each program and gives insight on how it is used in real-world situations.
From their senior learning programs to law enforcement education, brochures
were created to inspire audiences to enroll in Northwestern University Courses.