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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
NIKE | RUN TRIAL
Led the development of gameplay concept and visual direction for an immersive trial experience, working closely with the team to bring the vision to life. The activation featured a retro-style quiz that matched guests with their ideal shoe, with questions designed to highlight each SKU’s key value propositions. Interactive elements reacted to user choices, creating a dynamic and personalized experience. At the end, guests received a printed recommendation card—a collectible takeaway that encouraged repeat engagement and helped store associates quickly identify the right product.
SERVICE
Creative Direction | Strategy
CLIENT
BRDG Studios
YEAR
2025
UI TO REALITY
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After alignment on intial moodboards, storyboards were created for game programming and animation.
