NIKE HOUSE OF HOOPS X ALL STAR WEEKEND 2020
Leveraging the brief provided by the Nike team, designed and collaborated with the team to add storytelling elements to the existing space that enhances the visitor experience and integrates seamlessly into existing programming.
Graphic, experiential, and set design
Increased excitement in the line area and furthered the product story by incorporating cubby backdrops that enhanced the visitor experience along the drop wall.
Created mood boards inspired by each shoe's VC and pulled inspirational props that laddered back into each shoe's story. The production assistant then remotely used these as a styling guide while on location.
Additional on-site photos will be added once they are made available.