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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
SERVICE
Creative Direction + Experiential Design
AGENCY
IMC
YEAR
2025
N07
The No7 Skin Rehab Tour transformed a double-decker bus into an immersive launch for Derm Solutions, where guests enjoyed personalized skin screenings, one-on-one dermatologist consultations, adaptogen-infused refreshments, interactive digital touchpoints,
and exclusive giveaways, all guided by brand ambassadors to create a seamless and high-energy experience.
Because Derm Solutions is rooted in science-backed skincare, we built the experience around education and empowerment—merging clinical credibility with engaging, hands-on touchpoints. Professional yet approachable. Scientific yet personal.
THE SPACE
The experience spanned two levels of the bus, where guests entered through a photomoment before connecting with others over shared skincare frustrations, discovering their skin type, consulting with a dermatologist, and being matched with their ideal N07 product.
FIRST FLOOR
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ENTRY / BUS EXTERIOR
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SOCIAL OVERLOAD + DIGITAL WHITEBOARD
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WHAT’S YOUR SKIN TYPE
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PRO DERM SCAN
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PRODUCT DISPLAY 1B
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PRODUCT DISPLAY 1A
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PHOTOMOMENT
SECOND FLOOR
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ENTRY / BUS EXTERIOR
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SOCIAL OVERLOAD + DIGITAL WHITEBOARD
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WHAT’S YOUR SKIN TYPE
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PRO DERM SCAN
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PRODUCT DISPLAY 1B
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PRODUCT DISPLAY 1A
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PHOTOMOMENT
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RENDER TO REALITY
On its cross-country tour, the N07 bus doubled as a backdrop for consumer product trials, a content hub for influencers, and a 24/7 moving brand billboard.