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SERVICE

Creative Direction | Experiential Design

AGENCY

Gallatin Event Rental

YEAR

2024

Montana State University

Design and strategy for Montana State University’s Bozeman Health Touchdown Terrace focused on transforming the north end zone into a premium, multi-level fan destination. The area was reimagined with new semi-private cabanas, elevated club spaces, and additional stadium seating for guests.

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The project began with developing the initial RFP. Competing against dozens of other agencies, the proposal leveraged deep expertise in temporary structures while introducing strategic thinking around the Touchdown Terrace footprint. After the concept was selected and the contract awarded, the build-out process moved into full execution.

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THE SPACE

Designed for flexibility, the Touchdown Terrace offers multiple ways for guests to enjoy the game—from indoor bars and rooftop seating to a dedicated photo area for broadcast-worthy moments.

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