NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
SERVICE
Experiential Design + Art Direction
CLIENT
Advoc8
YEAR
2022
Meta
Championing their new features to keep young users safe online, Meta challenged us with bringing their Youth and Safety Wellness Summit to life.
THE CONCEPT
Using a range of translucent and textured glass, gradients ,and light maple wood we created an experience that not only mirrors our venue but employed the concept of selective transparency. Just as Meta lets you control what you share via their social platforms, we too were able to experiment with translucence and light.
THE STAGE
Using translucent panels we created a custom backdrop for the keynote presentation.
SIGNAGE SYSTEM
Interchangeable signage was designed that could easily be re-skinned depending on content and copt needs. This design laddered back to the stage design itself.
THE DEMOS
After creating the skeleton for the signage system we were able to customize each station depending on the communication needs of that zone.