MARCH OF DIMES
Insight / Problem: Many people consider running a marathon physically difficult or inconvenient.
Concept / Solution: The mobile march is literally controlled by the user. Using a simple pedometer and gps tracking the app turns the participants everyday movements into their own individualized march. Users can control how much they donate per step, per mile, or per day. They can also compare their progress to their friends and share their journey on social media platforms.