LAKESHORE DRIVE IN
Co-art directed and designed the creative for this socially responsible music festival.
Art Direction, graphic design
The Super Producers
Once the admat was approved by the client, the elements were then broken away and pieced back together to create new assets. The concept was that each asset would be able to feel unique, even though it was crafted from the same pieces.
THE INSTAGRAM GRID
To build anticipation and establish ground rules for the event series, a launch grid was created.
Not only did it set the tone for the experience and artwork to follow, but allowed us to also establish the brand's presence.
How do you make artists stand out against a bustling backdrop? You tone them down. By muting the musical performers, we visually encouraged viewers to hone in on the monotone moments.