LAKESHORE DRIVE IN

Co-art directed and designed the creative for this socially responsible music festival.

SERVICE

Art Direction, graphic design

CLIENT

The Super Producers

YEAR

2020

BRANDING

Once the admat was approved by the client, the elements were then broken away and pieced back together to create new assets. The concept was that each asset would be able to feel unique, even though it was crafted from the same pieces. 

THE INSTAGRAM GRID

To build anticipation and establish ground rules for the event series, a launch grid was created.
Not only did it set the tone for the experience and artwork to follow, but allowed us to also establish the brand's presence. 

 

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ARTIST ASSETS

How do you make artists stand out against a bustling backdrop? You tone them down. By muting the musical performers, we visually encouraged viewers to hone in on the monotone moments.

 

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