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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
#IFWECARE
From mood board to floor plan, collaborated with the production and creative team to design Louis XIII's floating private tasting.
This experience "at sea" occured in the Hudson and included a private boat ride, tasting, and a chance to view the safe containing "The Song You'll Never Hear" by Pharrell Williams.
SERVICE
Experiential design
CLIENT
Louis XIII
YEAR
2019
As guests sipped Louis XIII they were educated on the brand's environmental mission to protect the precious resources of our planet and that are needed to create the 100-year-old cognac itself.
THE SAFE
The biggest challenge with this event was displaying the 2,000lb safe. It contained the only existing copy of Pharrell's song and would be destroyed if it got wet.
Alongside a team of fabricators, we designed a display that could easily be assembled on board the barge and have the option to insert protective panels if needed to shield it from water spray.
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THE DISPLAY
The concept was to create something that gave the bottles height, while still retaining sightline to the bar. Taking inspiration from the tiered crown of the bottle, this lightbox display was created to mimic that varied height effect.
