Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
Beef jerky made from the best cuts.
Chicken jerky made from the best cuts.
Porky jerky made from the best cuts.
Insight / Problem: Many people consider jerky to be made of the "trash" parts of animals.
Concept / Solution: Show how Krave uses the best cut of meat from animals to make their jerky.