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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
SERVICE
Senior Art Direction + Experiential Design
AGENCY
Advoc8
YEAR
2022-2023
Designed six Google Trust Demo stations to raise awareness of Google's AI programs. The stations are simple, functional, warm, approachable, and playful. They are flexible for any event size, easy to select and use, travel well, and maintain consistency for Google.
SKETCH TO REALITY
Each demo station was inspired by the geometry of Google's logo and existing brand elements.
Each on needed to feel unique while feeling unified as a family.
EVENT USAGE
These stations were deployed at several of Google's education initiatives within DC and California.
