GlobalPro, a leading loss recovery company, required various assets across a variety of platforms.
NEWS YOU CAN USE
Developed a system of graphics assets to be used to promote the series and during the broadcast itself.
Assets included logos, lower thirds, email design, and ad templates. Creative needed to work within existing branding guidelines while also feeling like its own extension of the brand.
LOWER THIRDS AND OVERLAYS
Templates were set up in Mailchimp that not only highlighted this week's upcoming Recovery Report guest, but also those in the "archive" and those upcoming in the near future.
GUEST PROMO AND EMAIL GRAPHICS
SOCIAL MEDIA GRAPHICS
Created various templates for different social media and Google Ad campaigns.
GOOGLE AD CAMPAIGNS
Google ads were created for each category of business insurance under GlobalPro's umbrella. A/B versions of ads were created to measure impact of messaging.