top of page

SERVICE

Experiential Design + Art Direction

AGENCY

Advoc8

YEAR

2023

Ecolab

Worked alongside the creative team to create memorable activations for Ecolab’s 100-year celebration. Concepted experiences from the ground up, created elevations and renders to be shared with client and fabrication partners. 

2023_9_26_ecolab100_hb_3204.jpg

Collaborated with the rest of the team to develop a floorplan that lent itself well to the guest flow

as well as the practicality of the event itself. 

Ecolab_092123_V1_AEB0027.png

THE CLEAN COCKTAIL LAB

 

Leveraging Ecolab's Science Certified seal, the team created a holistic cocktail experience that laddered back into the brand promise. 

2023_9_26_Ecolab100_HB_2839.jpg

RENDER TO REALITY

 

Starting with sketches, the team concepted four unique, interactive stations. From sketches, 3D models were created. Then collaborated closely with fabricators to ensure every small detail was incorporated into the final builds. 

ESC Overhead No Floor Plan.png

STEP ONE: CLEAN COCKTAIL BAR

 

Guests at the ESC Clean Bar choose their preferred spirit or non-alcoholic option, learning about the Scientific Clean™ process

STEP TWO: MIXER LAB

 

Guests venture beyond the bar to the Mixer Lab, an interactive display with dry ice, lighting, and bubbling vials.

STEP THREE: GARNISH GARDEN

 

Beyond the Mixer Lab lies a captivating herb and bitter garden, featuring floating herb terrariums flanking the elixir station.

Guests engaged in drink experimentation, and discovered how a clean environment enhances customer experiences, with natural herbal scents permeating the air.

STEP FOUR: REST EASY TUNNEL

 


Guests pass through an LED tunnel with a lit ESC seal. Adding a lemon squirt transforms their drink from blue to pink, reinforcing the harmony of all elements in line with the seal's promise.

This all culminated into the Rest Easy Lounge.

Here guests could enjoy their customized cocktails, bites, and live performances taking place on the main stage.

bottom of page