Concept/Solution: Divvy is a new bike program in Chicago that allows the everyday commuter to see their city in a new way. Thus getting them from point A to point B happier.
Deliverables: Print ads, Divvy for a Day event, Bike the Drive partnership, city-wide scavenger hunt, and Divvy app retooling.
Social Media Integration
Aside from traditional print and out of home ads, the Discover with Divvy campaign will also be integrated across several social applications.
:30 Second Teaser
It's one thing to see what others have found in Chicago through social feeds, but it's another to experience it first hand.