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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
DAILY HARVEST
Spearheaded creative direction and production of social videos for the direct to consumer pre-packaged design team. Responsibilities included leading the video department, creating storyboards, shotlists, and guiding the post production process.
SERVICE
Video Art Direction
CLIENT
Daily Harvest
YEAR
2022
MYLK
Developed the storyboards and art direction for the re-launch of
Daily Harvest's plant milk line, MYLK.
CRUMBLES
Developed the storyboards and art direction for the launch of Daily Harvest's crumbles line of products.
This video shoot was executed in conjunction with still photography and social video content creation.
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SOCIAL VIDEOS
Whether a more polished CDP or a relatable "DIY" style piece, worked with the production team and editors to develop videos for social ad buys.
TASTING ROOM
When the Daily Harvest team needed a video to complement their new tasting room, it needed to be thought through from not only a content perspective but an experiential perspective as well.
Thus the video was conceived to mimic the build of the internal walls, while also being a seamless loop. That way no matter when a customer began to view the video, they could easily pick up at any point.
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