Spearheaded creative direction and production of social videos for the direct to consumer pre-packaged design team. Responsibilities included leading the video department, creating storyboards, shotlists, and guiding the post production process.
Video Art Direction
When the Daily Harvest team needed a video to complement their new tasting room, it needed to be thought through from not only a content perspective but an experiential perspective as well.
Thus the video was conceived to mimic the build of the internal walls, while also being a seamless loop. That way no matter when a customer began to view the video, they could easily pick up at any point.