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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
DAILY HARVEST
Spearheaded creative direction and production of social videos for the direct to consumer pre-packaged design team. Responsibilities included leading the video department, creating storyboards, shotlists, and guiding the post production process.
SERVICE
Video Art Direction
CLIENT
Daily Harvest
YEAR
2022
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SOCIAL VIDEOS
TASTING ROOM
When the Daily Harvest team needed a video to complement their new tasting room, it needed to be thought through from not only a content perspective but an experiential perspective as well.
Thus the video was conceived to mimic the build of the internal walls, while also being a seamless loop. That way no matter when a customer began to view the video, they could easily pick up at any point.
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