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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
SERVICE
Creative Direction + Event Design
AGENCY
Empire Entertainment
YEAR
2026
CYBERARK GKO 2026
A multi-day conference for more than 1,500 CyberArk employees in Hollywood, Florida. In addition to the keynote and expo hall, the program included three distinct ancillary events: a Welcome Reception, Awards Dinner, and Closing Party. Each experience was designed to feel uniquely branded while remaining cohesive within the CyberArk umbrella.

FOUR EVENTS UNDER ONE BRAND
Operating under the tagline “ELEVATE TO WIN,” we developed four distinct identities to differentiate the key elements of the three-day conference. Each execution reflected the unique theme of its individual event while remaining aligned with the overarching brand narrative
WELCOME RECEPTION
We got the party started for our guests by welcoming them into a branded CyberArk cocktail hour.
We transformed the interior and rear exterior of the hotel property into this elevated celebration.
VENUE TAKEOVER
At every moment throughout the conference, our goal was to ensure guests remembered the true reason for the season. In partnership with the onsite printer, we transformed the main conference center’s interior walls with a dynamic blend of large-scale vinyl graphics, LED screens, and custom wayfinding solutions, creating an immersive environment that both inspired attendees and guided them seamlessly through the space.
KEYNOTE STAGE
This is where we drew inspiration from the key imagery that elevated the look of the keynote stage within a tight budget and accelerated build schedule. Flanking atomic lighting panels framed the main SEG and LED screens, anchoring the central focal point of the stage. The keynote speaker was literally lifted onto the stage for a jaw-dropping entrance moment. The stage itself felt forward-looking and dynamic, modern yet still intimate.
EXPO HALL
The expo hall featured 12 sponsor booths and 12 internal CyberArk booths in a trade show–style layout. Circular pods defined each thematic zone and created space for additional activations.
At the center, Elevate Your Identity acted as the nucleus of the experience, with Elevate Your Zen and Elevate Your Identity serving as two smaller, complementary engagement areas.
AWARDS DINNER
At the Kaseya Center, home of the Miami Heat, we took over the arena for an unforgettable evening dedicated to celebrating and recognizing CyberArk employees.
CLOSING PARTY
The flow of the event was envisioned to create elements of surprise and delight. Elevating. the standard tent we were able to create an inviting reception area that lead to the keynote room. The keynote then hid the rest of the touch points which were revealed once the guests stepped through the keynote portal. These renders were created using Sketchup.





























































