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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
THE EXHIBIT HOUSE
Co-art directed and designed the creative for the second year of this socially responsible music festival. This year the design and direction further blended the themes of space exploration, time, and color.
Although the second year was canceled, the series left a lasting mark on the Chicago community, We successfully completed our mission to bring consciously creative experiences to the Chicagoland community after celebrating 40+ successful live events last year. We took a chance for Chicago and created a lot of incredible memories, for which we are forever grateful.
SERVICE
Art Direction, Graphic Design
CLIENT
The Super Producers
YEAR
2022
LOGOS
The logo was created to feel simple and clean to allow for a more institutional approach.
MONO APPROACH
Keeping it minimal, alternating dark and light social templates were created.
WEBSITE GRADIENTS
Moving away from the grided approach of the previous year, the team created carousel graphics intended to function as more stand-alone pieces. That way posting would not be order-dependent and instead driven by the timing of the even itself.
THE WEBSITE
Created a simple, clean website that could easily be updated by the brand's internal marketing team.
