NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
LAKESHORE DRIVE IN 2021
Co-art directed and designed the creative for the second year of this socially responsible music festival. This year the design and direction further blended the themes of space exploration, time, and color.
Although the second year was canceled, the series left a lasting mark on the Chicago community, We successfully completed our mission to bring consciously creative experiences to the Chicagoland community after celebrating 40+ successful live events last year. We took a chance for Chicago and created a lot of incredible memories, for which we are forever grateful.
SERVICE
Art Direction, Graphic Design
CLIENT
The Super Producers
YEAR
2021
EXPLORING FURTHER
The second iteration of this festival meant that the design needed to reflect where the current mood of the event series was headed.
BREAKING THE GRID
Moving away from the grided approach of the previous year, the team created carousel graphics intended to function as more stand-alone pieces. That way posting would not be order-dependent and instead driven by the timing of the even itself.
ARTIST ASSETS
How do you make artists stand out against a bustling backdrop? You tone them down. By muting the musical performers, we visually encouraged viewers to hone in on the monotone moments.
Additionally, all artists were given two versions for their announcement. One featured their promo image predominately and the other was the text first. This set up the team for true A/B testing.
MERCH
How do you make artists stand out against a bustling backdrop? You tone them down. By muting the musical performers, we visually encouraged viewers to hone in on the monotone moments.
Additionally, all artists were given two versions for their announcement. One featured their promo image predominately and the other was the text first. This set up the team for true A/B testing.
BUCKET HAT OUTSIDE
BUCKET HAT INSIDE
