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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
SERVICE
Creative Direction + Event Design
AGENCY
Empire Entertainment
YEAR
2025
NYPR
An annual gala celebrating independent journalism that raised over $1.7M and convened more than 600 leaders across media, arts, and philanthropy. Our team transformed The Glasshouse into an immersive visual environment and led creative direction, program flow, screen content, technical production, and stage management.
BRANDING THE EVENT
Developed a suite of custom iconography for the event, applied across multiple touchpoints including the photo booth, a luxe guest invitation, vinyl installations, menus, and auction table signage.
FLORALS AND FURNITURE
We continued to tell the story of the event through thoughtful floral moments and seating design, using intentional color shifts to define spaces such as the Listening Lounge and create distinct atmospheres throughout the environment.
