Experiential Design + Art Direction
DOCTOR IN THE HOUSE
Explaining emerging technology is never easy, yet this is what was the goal of Aurora's Investor Day. Taking cue from their existing branding the team created an immersive experience.
Poster templates were created that could be easily updated for each activation hubs. Landmarks were also swapped to reflect the chosen neighborhood.
The poster was used as a Northstar to design the other elements of the pop up tent.
Meet the community. These characters and items appear across all collateral. It was important that the characters felt reflective of the communities that they represent. These designs were extended into merchandise.