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SERVICE

Experiential Design + Art Direction

CLIENT

Advoc8

YEAR

2022

DOCTOR IN THE HOUSE

Explaining emerging technology is never easy, yet this is what was the goal of Aurora's Investor Day. Taking cue from their existing branding the team created an immersive experience. 

CAVAX_Doctor in the House_Poster Mock-Up.png

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THE POSTERS

 

Poster templates were created that could be easily updated for each activation hubs. Landmarks were also swapped to reflect the chosen neighborhood.

The poster was used as a Northstar to design the other elements of the pop up tent.

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THE ELEMENTS

 

Meet the community. These characters and items appear across all collateral. It was important that the characters felt reflective of the communities that they represent. These designs were extended into merchandise.

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