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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BABBEL
Alongside the copywriter concepted spots for American and European audiences on behalf of the language learning app, Babbel.
SERVICE
AGENCY
Art Direction
Quirk Creative
YEAR
2021-2022
BABBEL EU
In this "fish out of water" story we needed to hit home with European audiences, without alienating a particular culture.
Thus this heartwarming tale of one man, Hugo, becoming a beloved local, was born. Aside from art directing the props, I also curated the wardrobe for each character. Ensuring that each character's personality shone through. Details like architectural drawing cases, to the type of helmet each biker wore, were all considered.
BABBEL US
We all have fantasies about where learning a new language can take you.
This quirky spot takes those fantasies to their penultimate conclusion.
