Alongside the copywriter concepted spots for American and European audiences on behalf of the language learning app, Babbel.
In this "fish out of water" story we needed to hit home with European audiences, without alienating a particular culture.
Thus this heartwarming tale of one man, Hugo, becoming a beloved local, was born. Aside from art directing the props, I also curated the wardrobe for each character. Ensuring that each character's personality shone through. Details like architectural drawing cases, to the type of helmet each biker wore, were all considered.
We all have fantasies about where learning a new language can take you.
This quirky spot takes those fantasies to their penultimate conclusion.