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Money Smart | Ad Council

Insight/Problem: People often think they know how to save money, but often lack financial savvy.


Concept/Solution: Using a friendlier approach, offer people the opportunity to share the sometimes ridiculous

ways they think they are saving money while offering real money advice simultaneously.


Deliverables: Print ads, Twitter page where #sillysavings are aggregated, Storyboard for a :30 TV spot.


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