Money Smart | Ad Council
Insight/Problem: People often think they know how to save money, but often lack financial savvy.
Concept/Solution: Using a friendlier approach, offer people the opportunity to share the sometimes ridiculous
ways they think they are saving money while offering real money advice simultaneously.
Deliverables: Print ads, Twitter page where #sillysavings are aggregated, Storyboard for a :30 TV spot.