Experiential Design + Senior Art Direction
How do you unveil that power shift to the world? Through an unexpected unveiling at a brand new DC landmark. We worked to create a unique, green experience for Cummin's new brand, Accelera.
Dividing the space into what the Cummins brand is now and the future with Acccelera, we created a literal and figurative unveiling moment. After the reveal, Cummins branded signage was seamlessly switched to Accelera's.
The back (left side) of the room was Accelera branded while the other (right side) served as a more neutral Cummins side.
High-level renders were created to help envision the space, while drawings were created for fabricators to create more detailed instructions for the builds.