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NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
SERVICE
Experiential Design + Art Direction
CLIENT
IMC
YEAR
2024
Zeta Live 2024
Zeta Live 2024 is the fourth annual premier AI and marketing conference hosted by Zeta Global.
THE EXPERIENCE
Consistenting of three stages, lounges, and sponsor booth areas, Zeta Live 2024 was a cornicopia of experience for guests that year. Chapioning the Zeta brand with NYC iconic architecture we transformed Cuntury 415 into a playround for brand equity.
THE STAGES
With three stages dispersed throughout the space, guests were captivated by the main stage — flanked by cutouts of iconic NYC buildings that created a branded city skyline — while also enjoying more intimate talks at the secondary and tertiary stages.
