NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
Lifestyle print ads that can be featured in local alternative publications.
Lifestyle print ads that can be featured in local alternative publications.
In a neighborhood where it's weird if you don't have a tattoo and silly stick-n-pokes run rampant, this offer really gets the group that this campaign is speaking to
Lifestyle print ads that can be featured in local alternative publications.
GLAZED AND INFUSED
Insight/Problem: All businesses face challenges. Whether it be winning over customers from competetitors. This can be even more difficult when your competitor is across the street, customers are unsure of your hours, and new customers may not be sure what you even sell. The Glazed and Infused Wicker Park store currently faces all of these obstacles.
Concept/Solution: In order to effectively compete against other donut companies in the neighborhood, Glazed and Infused needs to reinforce its identity as the authentic brand of the neighborhood.