Alongside the copywriter and creative director concepted a spot for the disruptive sunglasses company, Shady Rays. Designed the sets, curated wardrobe, and managed the creative teams across multiple shoot days that spanned two cities across the U.S.
THE MINIATURE SETS
Conceptual 3D renders of each miniature set. Each one represented a natural, deconstructed environment.
Transforming a residential living room into a sleek conference room was possible with a custom logo lightbox, pendant lighting, and bespoke propping.